Portfolio
Welcome to my digital marketing portfolio. Here, I showcase my projects and share the stories behind them. It's important to me that you get to know my work and the value I bring to each project. Feel free to explore and get in touch if you have any questions.
Software Feature Spotlight
Video Editing, Graphic Design, Technical Documentation
The software development team at Patient Care Intervention Center wanted to promote a new feature and asked me to develop a video walkthrough that could be easily shared across existing users of their platform.
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For this project, I worked closely with the team to understand the feature and created text-based technical documentation (linked). Then, I wrote a script based off of the technical documentation, designed the video and supplemental graphics in Canva, and used Speechify to record an AI voiceover to speed up the production process while maintaining a professional quality to the video.
Client Testimonials Campaign
Video Editing, Graphic Design
The Client Success Manager at Hurley Write, Inc. had a vision: share the transformative stories clients would tell about how training with Hurley Write had impacted their team.
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For this project, I took 8 hours of raw video footage of interviews recorded in the cloud over Zoom, created supplemental graphics in Canva, and edited video down to less than 5 minutes of highlights in Microsoft Clipchamp before AI upscaling the final product in Topaz AI to create a polished look.
Community Publication Webpage
Web Design, Copywriting
The University of Houston-Clear Lake Writing Center needed a webpage for their new publication, First Flight.
For this project, I met with the Editor-in-Chief to understand the publication and its needs, then copywrote a draft in Microsoft Word.
From there, I created a web page in OmniCMS that fit in with the Center's existing web pages using best practices for user experience to ensure accessibility across the University's diverse community.
Downloadable Handouts
Graphic Design, Proofreading, Customer Relationship Management
Lead generation can be challenging for a business to business service like Hurley Write, Inc. One strategy to boost lead gen is to create collateral to collect contact information from qualified leads.
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For this series of downloadable handouts to be leveraged for lead gen, I reviewed a draft Word Document and made some minor changes before formatting the design in Canva to meet brand guidelines and adding a call-to-action section at the end. The downloadable forms were then added to the Hurley Write website using WordPress and advertised through email campaigns scheduled on HubSpot and social media campaigns on LinkedIn.
This campaign saw a 10% conversion rate, double the industry standard for lead gen forms.
Monochromatic Logos
Graphic Design, Logo Design, Vector Illustration
Vector-based logos are necessary so the image can be resized freely to work on a billboard or a coffee cup. However, like many small businesses, Hurley Write, Inc. only had one version of their logo: full color.
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While a full color logo looks great against a white background, it can clash on top of multicolored video and graphic design projects. For that reason, I designed black and white logos for Hurley Write in Adobe Illustrator that matched the exact dimensions of their original logo.
Training Slide Deck
PowerPoint, Graphic Design, Copywriting
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Have you ever had a client tell you your presentations look unprofessional?
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To maintain a high quality standard, Hurley Write Inc. must frequently update its slide deck templates. For this project, I reworked over 100 slides in Microsoft PowerPoint to create a seamless look with stylish morph transitions.
Proposal with Executive Summary
Copywriting, Print Documents
Often, sales and customer service representatives will hold meetings with "gatekeepers." After reaching full agreement on next steps, the potential client will say those ever-dreaded words: "I need to take this to my boss."
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Hurley Write, Inc. needed meeting notes to be reformatted into a proposal with an executive summary fit for one of the largest regulatory agencies in the United States. After pulling content from a meeting transcription, I created this proposal in Microsoft Word and went on to publish and edit further in Adobe Acrobat Pro.
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The deal for this proposal eventually closed; note that the sample available for download omits sensitive client survey data, as well as the course catalog included in the appendix.
Webinar Advertisement
Graphic Design, Copywriting
A quality advertisement highlights the value to the customer: what's in it for me?
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For this project, I copywrote and created graphics in Canva to advertise a LinkedIn Live webinar series. Each image emphasized the value of the webinar series, highlighted the date and time, and had a clear call-to-action.
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In addition to marketing this webinar series, I managed the livestream and engaged viewers in the chat.
